Lineage of German Design

Good design is innovative—Rams's first principle

Dieter Rams' "Ten Principles of Good Design" are surprising from the very first principle: "Good design is innovative" (Gutes Design ist innovativ). While he places the word "innovation" at the beg...

Who is Dieter Rams? 60 Years of Braun

Born in Wiesbaden, Germany, on May 20, 1932, Dieter Rams is one of the most prominent product designers of the 20th century. As head of design at Braun for nearly 40 years, he oversaw more than 500...